<Seminar on Strategic Export Promotion>
WHAT's Champion Product & WHY it Promotes Ethiopia's Exports
July 31, 2012, Hara Grill Hall in Hilton Addis Ababa

Chairperson: H.E. Mr. Tadesse Haile, State Minister, Ministry of Industry (MoI)

8:30 – 9:00 Registration
9:00 – 9:20 Opening

    Opening Remarks H.E. Mr. Tadesse Haile, State Minister, Ministry of Industry (MoI)
    Opening Remarks Mr. Getachew Regassa, Secretary General, Addis Ababa Chamber of Commerce and Sectoral Association (AACCSA)
    Opening Remarks Mr. Hiromichi Murakami, Deputy Director General and Group Director for Private Sector Development, Industrial Development and Public Policy Department, JICA
9:20 – 9:50 Practical Approach to Identify Champion Products for Export

H.E. Mr. Saburo Yuzawa, Executive Managing Director, Institute for International Trade and Investment

9:50 – 10:05 Lessons Learned on Potential Champion Products

Mr. Fekadu Nigussie, JICA Ethiopia
Mr. Tadesse
 Gunmu, Economist, LIDI
Mr. Daniel Dendir, Policy Advocacy Expert, AACCSA

10:05 – 10:35 Floor Discussion Q and A
10:30−10:50 Coffee Break
10:50 – 11:20 Implementing Export Promotion Policies: Experience of Malaysia

Ms Aureen Nonis, Director of Life Style Selection, Trade and Services Promotion Division II Malaysia External Trade Development Corporation (MATRADE)

11:20 – 12:20 Panel Discussion with Private Sector


Mr. Toru Homma, Senior Advisor, JICA

12:20 – 12:30 Closing
     Closing Remarks

Mr. Koji Ota, Chief Representative, Ethiopia Office, JICA